Ninety9 is a line of bold, unfiltered beers designed to fuel defiance and celebrate the individuals who challenge the status quo. This beer is a reminder that power doesn’t sit at the top with the men in suits, but lives in the many. Ninety9 ignites the fire of authenticity and community for those who refuse to stay quiet. We create momentum to disrupt the perfection
Ninety9
Original Illustrations
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Ninety9 is disruptive of societal norms and what we the people are told is normal. The sketch process shows an explore of how a 9 can literally and figuratively disrupt the “normal.”
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Mr. Mother is the heart of Ninety9, and he gives a home to the majority apart from the 1%. His bold and unhinged appearance freaks out the comfortable and comforts the freaks.
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Mr. Mother went through countless iterations before become what he is today. His face shape is made up of two reflected 9s to bring Ninety9 wherever he goes.
