Yes You is a line of press on nails and skin safe oils. This brand prioritizes sustainability by sourcing locally, 3x reusable nails, and recyclable packaging. Every product prioritize nail and skin health to support an active lifestyle, and stays as a reminder that playing hard and looking good aren’t mutually exclusive with a luxury manicure that keeps up.
Yes You
Revolutionary Redesign
This revolutionary redesign radically shifts the initial strategy of the outdoorsy and adventurous press on nail line into a high performance and recovery centered nail line with a country club design approach. By replacing the weak relationship between messaging and strategy with a high end, athlete-driven, the design moves from strategically misaligned to a purposeful brand that connects personal wellness with high end ease.
Before
Now
-
Graphic Style, Color Palette, Tagline, Consumer, Storytelling, Market, Hierarchy, Typography,
-
The original project was an adventurous, outgoing line of nail care products with misaligned messaging and weak hierarchy. The design has an unclear strategy that lead to an unspecified purpose and weak market.
The new product is a high-end high-performance nail care brand. The redesign presents a strong strategy that fills a gap in market with strong hierarchy and purpose.
-
The original design was intended to be marketed towards adventurous and outdoorsy women who need their nails to last through anything. The messaging was unclear with the design, which did not allow for a specific market.
The redesign is for athletes. The USP of unbreakable and reusable nails remains the same and is stronger in the new strategy.
