Pop & Bob transforms a probiotic drink into a grounding, soul-refreshing tea for fun-lovin’ tree huggers all within 100% recyclable and sustainable packaging. Pop & Bob is a natural, probiotic tea infused with CBD to soothe the gut, calm the mind, and supports the body’s balance. We are a reminder that caring for the self and caring for the world can go hand in hand.
Pop & Bob
Revolutionary Redesign
This revolutionary redesign radically shifts the initial strategy of the clinical, male-focused probiotic pill into a cbd-infused probiotic beverage. By replacing the weak branding with a lifestyle-driven narrative and B-Corp values, the design moves from a strategically bland supplement to a meaningful brand that connects personal wellness with environmental impact.
Before
Now
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Graphic Style, Color Palette, Name, Logo, Tagline, Consumer, Storytelling, Market, Hierarchy, Typography, Sustainable aspect, Package
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The original project was a dietary supplement in capsule form. that feels medicinal and does not reduce stigma around gut health. The design has an unclear strategy that lead to an unspecified market and weak hierarchy.
The new product is a probiotic tea with cbd. It is an enjoyable way to inject probiotics as self care. The redesign presents a strong strategy that fills a gap in market with strong hierarchy.
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The before was a virgin plastic packaging with a secondary plastic label and plastic lid.
The redesign is made from infinitely recyclable, PCR Aluminum and is directly printed with soy ink. This sustainable approach reduces waste, lowers dependence on virgin materials, and decreases the environmental footprint of packaging.
